Feb 2, 2022
The business challenges and adverse market conditions of the last two years have, for some, made fulfilling their entrepreneurial dreams arduous. But, then we hear inspiring stories of how others have turned tragedy into triumph and it reminds us that realizing our dreams is important. Small businesses are the heart and soul of the New Orleans community, and supporting each other's endeavors during difficult times strengthens our resolve. Today’s guest knows all about this because she lives it every day.
In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Keishia Deverney, owner of Element Beverage Company in New Orleans. Element was founded by her enterprising son Devin Espadron. With her son’s passing, Element Beverage is a story and a movement whose mission is to influence and empower the world to step out of their element, taste their dreams and achieve their true potential. Keishia honors her son’s memory with a foundation, a festival, and a podcast to raise funds so other entrepreneurial youth can bring their dreams to fruition.
Listen and Learn:
- How inspiration can turn into a product
- Grassroots and door-to-door marketing can create a following
- Age isn’t a factor when starting a business
- A passionate ‘why’ can fuel ingenuity
- How to enlist support from the community
- Starting a business while working a full-time job
- Expanding a business to a new region